Who are we?

Driven by a few individuals with a passion for diving in 1992, Scuba Equipment Africa (SEA) has grown to a now vibrant team made up of people who love to dive, love adventure and the outdoors! Since 1992, Scuba Equipment Africa has been a distributor of Scubapro throughout Sub Saharan Africa - over 21 years of bringing divers the best products and service which now includes Subgear and Sealife Underwater Cameras! From inception, our company policy has always been to maintain professional distributor channels through the supply and support of only full-time dive businesses. We aim to ensure long term and deliberate growth and health of the industry by forming both brand and dealer loyalty with our leading premium and innovative dive products.

As we all know, over the past 15 years the internet has transformed many aspects of life, but recently more how we shop for goods and services. While it’s still nice to stop at a store to touch and see products, the convenience of online shopping can’t be beat. To keep up with the global trends as well as continue to align ourselves with innovative products and services, it only made sense for SEA to feature and gain an online presence. As such, The Scuba Pro Store was launched in 2013, servicing the end consumer, or diver as we know them, across Sub-Saharan Africa with Scubapro, Subgear and Sealife dive equipment. Our professional distribution channels and sustainable network of authorised dealers are still maintained with every transaction made through the online store being processed through one of our Authorised Dealers.

The Scuba Pro Store offers you the best prices for the best products in the fastest delivery time possible. And for your peace of mind we're also using exactly the same equipment as we offer you on the site, so you can be sure that whatever level you're at – from novice to professional – we've got the right equipment for you.

The Scuba Pro Store core values:
  • To only sell quality products
  • To sell our products at the best possible price
  • To provide full factory warranties for all products
  • To give you the most up to date and accurate product information
  • To only give you the highest level of customer service

We provide shipping to countries within Sub-Saharan Africa only, so whether you're just down the road from us in Johannesburg or on the other side of the continent, we strive to deliver your products to the highest standard in the shortest time.

Our Brands


SCUBAPRO first appeared in the scuba diving world in the early 1960′s. A company called Healthways had the ambition to create a professional line of diving equipment hiring Dick Bonin and Gustav Dalla Valle to guide the new company – to be known as SCUBAPRO. Not long after the inception, Healthways declared bankruptcy in December 1962, however Bonin and Dalla Valle decided to purchase the name Scubapro for $1 to start their own company. Between them, they brought to the market many innovations for diving that are still being used today. In just two years, the 1964 catalogue featured everything a diver could want, including regulators, recompression chambers, and submarines. In 1965 the first version of the Jet fin appeared, and after 40 years the fin is still popular with technical and military divers worldwide and is one of the most copied scuba products ever sold. In 1966 the catalogue also added the Automatic Decompression meter, a forerunner to the modern dive computer. Back mount BC’s, weight integrated systems, the Classic style STAB jacket, and other innovations continued to be introduced throughout the years. It was in 1974 that the company Scubapro was sold the S.C Johnson Company (Johnson Outdoors) for $11 million.

UWATEC was founded in 1983 in Hallwil, in the heart of Switzerland. In 1987 they introduced their first dive computer, the Aladin PRO. It was quickly established as the standard in the industry. By the early 1990s, UWATEC was synonymous for diving computers.  Joining Johnson Outdoors and SCUBAPRO in 1997, UWATEC continues to be a leading innovator in the industry.

Today, SCUBAPRO is a market leader and remains a premier manufacturer of scuba diving equipment. The company employs over 400 people in 17 locations spread over 13 countries, covering 4 continents. At least 1 in every 2 employees is a diver and in several countries over 80% are divers, and over a third are instructors.

Johnson Outdoors:

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products.  The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment.  Johnson Outdoors’ familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky®  kayaks; Lendal™ paddles; Escape® electric boats; Minn Kota® motors; Cannon® downriggers; Humminbird® and Fishin’ Buddy® fishfinders; SCUBAPRO®, UWATEC® and Seemann® dive equipment; Silva® compasses and digital instruments; and Eureka!® tents.  The Company has 23 locations around the world, employs 1,300 people and reported annual revenues of $432 million in 2007.


Whether it’s your first time snorkelling or your annual scuba trip in the tropics, SeaLife Cameras help you to discover the underwater world.

For over 25 years, Pioneer Research has made the world’s most popular underwater cameras developing the first SeaLife underwater camera in 1993. This new breed of cameras made it easier and more enjoyable then ever before to take pictures underwater. In 2000, SeaLife pioneered underwater imaging with the introduction of its first digital underwater camera that revolutionised the world of underwater photography. Today, SeaLife offers a completed range of underwater cameras and accessories and is the only true expandable camera system that allows you to add accessories when you want – all SeaLife underwater strobes and lenses are interchangeable with almost any SeaLife camera.

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